Privacy Policy

Shomay ("we," "us," or "our") is an independently operated digital platform. We respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and mobile applications (iOS and Android) (collectively, the "Platform").

By accessing or using the Platform, you consent to the collection and use of your information as described in this Privacy Policy.

1. Scope and Compliance

1.1 Scope

This Privacy Policy describes:

• Information we collect
• How we use it
• How we share it
• Data retention practices
• AI-generated content practices
• Your rights
• Security measures

1.2 Legal Compliance

We comply with applicable Indian laws, including:

• The Information Technology Act, 2000
• The IT (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011
• The IT (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021

2. Eligibility

The Platform is intended only for individuals aged 18 years or older.

We do not knowingly collect personal information from individuals under 18. If we become aware that an individual under 18 has provided personal information, we will delete such information and terminate the associated account.

3. Information We Collect

3.1 Information You Provide

Account Information

When you create an account:

• Full name
• Email address (currently Gmail supported)
• Encrypted password
• Mobile Number — Collected only for store owner accounts; may be collected from users in future if features require it

Saved/Favourite Data

• Products or stores you save

Communications

• Support emails
• Feedback content
• Date and time of communication

3.2 Information Collected Automatically

Location Data

When you open or use the Platform:

• Approximate location (city or area level)
• Collected only while actively using the Platform
• No continuous background tracking
• No long-term location history storage

Device Information

• Device type
• Operating system
• App version
• IP address

Usage Analytics

We do not store:

• Search history
• Product view history
• Store visit history

Analytics providers may collect limited usage data.

4. AI-Generated Images and Virtual Try-On Processing

The Platform may use artificial intelligence (AI) technologies to generate or enhance certain images or visual previews.

4.1 Nature of AI Processing

AI may be used to:

• Generate fashion model images
• Create virtual try-on simulations
• Digitally enhance product images
• Produce styling previews

These images may be synthetic and not depict real individuals.

4.2 Personal Data in AI Features

Currently:

• We do not require users to upload their own photos for AI try-on
• We do not collect biometric data
• We do not perform facial recognition

If future AI features involve user-uploaded photos, this Privacy Policy will be updated accordingly.

4.3 AI Content Provided by Merchants

Merchants may upload:

• AI-generated product images
• Digitally enhanced visuals
• Computer-generated model photos

We do not independently verify whether merchant images are AI-generated.

4.4 Automated Processing

AI tools may involve automated processing of:

• Product images
• Styling data
• Visual simulations

Such processing is used solely for visual representation and user experience improvement.

5. Sensitive Personal Data

We do not collect:

• Payment or financial information
• Health data
• Biometric identifiers
• Facial scans
• Government ID numbers
• Political, religious, caste, or ethnicity data

6. How We Use Your Information

We use information to:

• Display nearby stores
• Enable product discovery
• Provide account access
• Send service notifications
• Improve app performance
• Prevent fraud
• Enforce Terms

7. Legal Basis for Processing

We process personal data based on:

• Your consent
• Service performance
• Legal compliance
• Legitimate business interests

8. Information Sharing

8.1 We Do NOT Sell Data

We do not sell, rent, or trade personal information.

8.2 Sharing with Service Providers

We use trusted providers:

• Google Analytics (GA4)
• Firebase Cloud Messaging (FCM)
• SendGrid (emails)
• MongoDB Atlas (database)
• Cloudinary (image hosting)
• Vercel (hosting infrastructure)

These providers are contractually required to safeguard data.

8.3 Merchants

We may share aggregated, anonymized insights with merchants.

We do not share:

• User emails
• Phone numbers
• Exact location data

8.4 Advertising (Future Integration)

If advertising networks (e.g., Google Ads) are integrated: They may collect device identifiers or ad-related data. Their practices will be governed by their own privacy policies. This section will be updated upon implementation.

9. Data Retention

We retain personal information only as long as necessary to:

• Provide services
• Comply with legal obligations
• Resolve disputes

When you delete your account:

• Data will be deleted or anonymized
• Except where retention is legally required

10. Data Security

We implement safeguards including:

• Encryption
• Access controls
• Secure hosting infrastructure
• System monitoring

However, no system is 100% secure.

11. Data Breach

In case of a breach, we will notify users and authorities as required under Indian law.

12. Your Rights

You may:

• Access your account data
• Update your information
• Request deletion
• Disable location permissions
• Disable push notifications

Contact: 📧 shomayofficial@gmail.com

13. Location Data

Used only to:

• Show nearby stores
• Improve product relevance

You can disable it anytime via device settings.

14. Children's Privacy

The Platform is intended only for individuals aged 18 and above.

We do not knowingly collect data from individuals under 18.

If such data is discovered, it will be deleted.

15. Third-Party Links

We are not responsible for third-party privacy practices.

16. International Data Transfers

Some service providers may process data outside India with appropriate safeguards.

17. Changes to This Privacy Policy

We may update this policy. Continued use constitutes acceptance.

18. Grievance and Contact

For privacy concerns:

📧 Email: shomayofficial@gmail.com